The Story Telling For Storied Selling Technique Blog Post! Hello guy ! Tom here and I’d like to welcome you to my story selling post. I believe that almost anyone can get a few great ideas from this about how to better sell ANYTHING!
My Story Telling For Storied Selling Technique Rules
My Story Telling For Storied Selling Technique is something that has helped me in many ways in life even.
Basically, today I’m going to teach you how to tell stories that sell and influence action and induce emotions in very simple steps. Yes, even you can do this even if you have never told a good tale in your boring life. 🙂
So by the end of this post. You’ll have everything you need in order to craft your own story telling, story selling piece, even if you DO NOT consider yourself a natural born, gifted writer.
Plain and Simple Stories Sell !
Plus I am going to teach you a technique wherein you don’t have to write your story yourself. You’d, still be creating the story, but you don’t have to write it.
So this is how I stumbled upon this magnificent secret. It was early second week of November a years back and I was debating with my launch partners, Christy and Vic, whether or not we should be pursuing or pushing through with our product launch scheduled on November 14th, and you know the reason why we were as kind Of skeptical and debating at that time was because there were big internet marketers who were gonna launch on that they do so.
We were caught by surprise and we’ve prepared for this launch. You know, months and months ago we’ve posted our schedule and then we found them launching on that day, two of them that are really really seniors and really veterans in internet marketing.
And if you compare our team to their teams, we’re kinda. You know you could say the underdog, so there we were given the challenge, whether to slug it out with this Giants or just back down and push our launch a little bit further.
But you know respect to the earlier affiliates that have said that hey we’re gonna support you there are a number of them, a few of them who said yes, we just decided to hey team. Let’s. Just do it. Let’s, destroy our best and let’s, see if we can pull off some crazy techniques or crazy things that we could do at that time.
We were already kind of scared. Really personally, I was you know shaking because I knew how good the competition for those days were so there I was kinda the hopeful guy, but that you know scared and challenged at that time.
Really really anxious found myself looking for answers on how to probably increase compressions and just make the most out of our scheduled launch just look for strategies to basically sell as much stuff as possible.
Despite the competition I researched here and there watched some videos here and there looked at my references, look at my books and then I decided to just Hale, take a little break and watch a little bit of enemy all right.
You know those mangas those cartoons and while watching this particular anime, an idea came to me suddenly and that idea was hey. Why is it that in Japan, this animes this mangas, this comic books sells so really well and that it became an international phenomenon that people around the world are loving this things, and so I thought that it’s.
Probably one thing – and I narrowed it down to storytelling – and these guys are just really really good at storytelling. So I found a little bit of a clue to my quest to finding the best way to increase our conversion and sales, and so I’ve, been again on watching YouTube videos.
This time about storytelling – and I watch that talks – and I found experts that I didn’t know before again in the field of storytelling and after a few hours. I stumbled upon this guy now this mystery guy is one of Hollywood’s, top story consultants.
S worked with major studio film starring. You know people like Julia Roberts, Tom Cruise Will Smith, and you know Morgan Freeman, that guy um this guy knows his stuff and it’s through this guy that I found a really really good framework to wrap everything that I’ve Learned about storytelling – and you know connecting it to marketing and inspired by his concepts.
I pulled out my old notes from before and watched a few more episodes of animes just here and there just to observe with a new perspective right now, with the things that I learned from this guy and this time I really observed now the thing about this Mystery man is that he is actually being paid by marketers as well, by the thousands to help them create stories which is really cool, because this guy knows how to tell stories and at the same time, used those stories to sell.
So inspired by his concepts. And his framework, I pulled out my old notes and from there I mixed this, and that and like Bruce Lee would say, take what is useful and throw out the things that are not.
And finally, I distilled that process in a draft that same day pretty much in a way that would make sense to me all right and by the way, if you stay until the end of this presentation again, I’m, going to tell you the Name of this mystery guy, okay, so just in case you want to research him and there I was on a mission to create my first story selling piece and so because the product that we’re launching at that time was from Christie.
You know she’s a 58 year old, baby boomer and she’s been making money from the internet, and so the idea now is for me to interview my partner, Christy Charles about the product that we are launching nano Christy is A 58 year old, baby boomer and she’s, created this concept on how trade money on the internet, using simple videos alright, and so we went on a Skype call.
I interviewed her just with the draft formula that I had on my hand, and all I had was that, and I knew what parts I needed so more or less. It was all about filling in the blanks. It was the first drive for me and we talked for about 40 minutes.
I think, and it was a fun experience for both me and Christy. By that time we were really really close to launch date, and the team was kind of worried because we needed to finalize our sales pages, our membership pages and everything – and this story is not there yet so Vic.
The other partner was kinda hey. Why don’t? We just model this simpler kind of sales, page that has worked pretty much okay for this other marketers, and you know we were kind of on that boat still but uh.
I told myself, hey just give me this moment. Give me this little bit more time to create this story and what happened was I finished the story I told Christy Christy. Can you just read this story for me? Please and Crissy was like I do not how to record this. How would I record this, and I told her to hey just go, get audacity: it’s, a free voice, recording software, and you can just record it using your computer and so Christy did that she recorded the audio.
I transform that audio into a simple doodle video and we uploaded it on our sales page and by this time we were still simultaneously. You know, recruiting affiliates to support our launch so that we would get more traffic during our opening day.
And the funny thing was two big marketers aside from those competitions that I’ve mentioned earlier, two big marketers, even advised as to hey guys. What are you doing just change date and that we didn’t have enough time to tell that all the JB’s, and just you know, waste the momentum of everybody and, like I said out of respect, okay, we will still push This launch and so launch they came.
We were really really anxious. Personally, I told myself, you know this is one of the scariest launches that I ever done. I’ve ever done. Okay, so 25 minutes best and our product made it to top them off warrior plus.
If you don’t know guys, warrior plus is a platform like a mall where II am digital. Products are being launched on a daily basis: okay, daily basis, crazy. It’s crazy, so 25 minutes past we got into number 9 off the top 10 products for that day, 40 minutes past and we were on top 4 and we’re like wow.
This really really crazy right. So again, 1 hour past and there we were – and we were really really stoked surprised because, like I said, we knew we were the underdog of that day, but after 2 hours we were overtaken by this another product which is really really crazy.
Also, it’s, really good product as well. More arts passed more time passed and we were still behind this guy, but midnight of day 3. We actually overtook him again, and you know for the remainder of the whole duration of the launch, which was a seven day launch.
We stayed on the top 10 of warrior plus and even today we are getting sales at one point outside our product launch week. I even saw our product jump to number two again, which is really really fun to see.
You know really exciting, because all of this things were new to me. This was my biggest launch at that time, because I was just a person who was starting out with internet marketing barely a year of experience at this time.
Okay, I didn’t know that much people. So in three days time we’ve, made over 1,000 sales and a revenue of over $ 10,000, which is really really exciting for us, and the good thing was with the use of that story.
We were not only able to attract sales, we were not only able to attract buyers. Just like this person that said hey there, I just purchased your product. It looks good and I’d, like to write a review.
Thank you. I really enjoyed your intro sales. Video page too. You know see, look at that and it does not only attract buyers. It also attract a JVs and a fielitz for us. Hey. I’m, an email marketer. I just found your product and listening to your story made me really feel that my list of subscribers could benefit a lot from your product.
Again, I have launched a couple of products in the past, but this was the first time I’m receiving this kind of feedback and it’s all thanks to that video. Why am I telling you this? In other words, please get on with the darn training already well, it’s simple.
This thing that I’m, going to teach. You is based on principles that are hard-coded in humanity, and this is the reason why it works so well and it can be traced back to hundreds of years ago. So you know that this is safe route, even for newbies to follow and as a wise man would say, having a plan is better than none and if you & # 39, ve got no options.
Why not just try this instead right, so this stuff works and from anime my favorite anime Hunter x Hunter and then the anime that I was talking about that. I watched during that time that inspired me to use stories.
One punch man I’ve watched this. They were the same principles could be traced to this animations up to Star Wars. Lord of the Rings, this things in Hollywood. You know why Hollywood is a billion dollar industry and you will see this principles that I’m, going to teach you.
I’m, going to share to you and it does not only work today. It has been working over and over again from fast from King arturis time to the Olympians and the twelve gods. You know this story principles that you’re gonna, learn today again what I’ll, be teaching.
You today is practical knowledge that you can apply immediately, even if you’re a newbie and because, with the process of how I’ll, be teaching you this the end result would be you simply filling in the blank.
So it’s, really that easy at the end and like I said, if you stay till the end of this presentation, not only will I reveal the mystery man’s name. I will also tell you a secret technique to create your own sagar story selling, please today, without even having to write, so it’s, really really powerful.
So, as a recap, why would you use stories in marketing again well, first and foremost, it’s as stealthy as freaking, CIA or KGB. When it comes to a seller’s perspective, you know you don’t get off as a weird obnoxious, used-car salesman.
Instead, you become magnetic when you use stories, you’re selling materials. Also it’s. A universal marketing skill, whether you do youtube podcasting, VSL, video sales, letter sales, copy, big marketing campaigns, local or offline marketing campaigns, or even the very basic about me page.
One thing is certain all right, and that is good story. Self and great stories even become viral. So stories are pretty powerful stuff, and today you & # 39. Ll, learn how to create one, even if you & # 39.
Ve, never tried anything like this before so let’s begin. Let me give you a bird’s. Eye view of the four steps first, the first step is what I call the hero connection and just to give you an idea. All of these steps that I’m going to share with you, have a corresponding marketing psychology or purpose behind them.
Okay, so the second step is the new world followed by the climb and ending with judgment. So what are the steps and what do they mean? Let’s. First, take a look at the first step or the hero connection, so the purpose of this face, hero connection is to draw the audience closer to your hero.
Make them relate to your hero, make it as if they are your hero itself, because that’s? How stories work people relate to the hero right. So what are the elements connected to this face of your story? Let’s begin with the first one, which is the ODC or what I call an ordinary day conflict in your story.
It’s, good to start a story by introducing a conflict. So if you remember how I started this presentation, weary – and I started with a little bit of conflict by saying that hey, we are launching a product and we have some big competition.
So we’re screwed right. That was our conflict. Then you follow by who and the other w’s. So you have your ordinary today conflict and you just tell who are the people involved? Who is the hero? Who are the heroes if there are a lot of them? Where is this happening when what was happening at that time and also the secret double you were in, you say what happened in the past? What does the past of your hero look like? That could also be inserted in this face of your story and finally, of course, you build the connection.
What you want to do here is introduce some elements that will help your audience the people you are trying to sell to or invoke some response. You know give them some clues why they should be liking the hero, why they should be sympathizing with this hero, and some examples of this would be giving your hero an undeserved misfortune or a challenge or an underdog situation, which is how again I introduced this presentation.
You are hearing right now, you know, introduce some hints of Jeopardy, where the hero has a danger of losing something and give your hero. Some likability factors were in you know, your hero is a good guy, and here is a caring guy protector of loved ones.
Protector of the weak and just plainly being cooler being generous, those kind of things really attract the audience to your hero and by doing this, introducing your ordinary day conflict and just describing who the characters.
What’s happening at that time? And you know giving that person a little bit of humanity or hero so that people like them that way, you are getting that hero connection face solved. So once you’ve established a connection between your hero and your audience.
What’s? Gon na happen next is you are gonna? Take the story to the New World. This new worlds purpose is to simply draw the audience to the playfield or the problem that is involved with whatever you are selling.
For example, the world is the internet marketing world, which is the example in this presentation, or it could be weight loss or it could be big performance. You are drawing in that audience to the world of change to the world.
That is new, and so what’s, gonna happen to your hero? Your hero will be drawn to a place where he experiences something new. So how does this face of your story flow? First, you have what I call the sword.
Well, this is the cool name the sword, but you could also call this the catalyst now. The catalyst simply means that your character or your hero would have some kind of discovery, or he will be introduced into a situation where a change is needed.
Where a turning point is needed all right, this is something that is new, some kind of event that is new to him, and if we go back to King Arthur’s time as an example, I call this the sword because in King Arthur’s time, it was when he pulled that sword out of that rock, and that made him King right.
It was a new event for him. It was the turning point. It was the time when the excitement of the journey starts right, so that’s. The sword next, the puzzle. What this means is that you inject in your story, elements that hints on the hero trying to figure out what this new world is.
So you see King Arthur got the sword, but now what does he do with it? What’s gonna happen to him? How is he gonna rule the lands? What are the rules of the land’s? Okay, so he’s, trying to figure out this puzzle of the new world.
And finally, during this phase of your story, you also introduce what I call the Grail. So let’s. Go back to King Arthur. He pulled out that sword. Now he’s in a new role as a king and this time as a king, he must have a goal right.
We call it a Grail just to make it sound cool, but really that’s, just a SMART goal. A specific, measurable, attainable goal, realistic goal that your hero could get. It may be very, very challenging and it may seem impossible all right, but still it has a possibility, even if it’s, 1 % of being attained.
The elements of this Grail or your goal would be having a plan. You see your hero having a plan in order to achieve that Grail. What is that tangible thing that you’re here wants to achieve in and in our case, was to sell as much stuff as possible right because we were pressed with challenge and in King Arthur’s? Example, it could be the Holy Grail right, so by this time you would be telling that your hero is starting this journey.
So after this new world starts the climb, this is where this story becomes more exciting. Other people would consider this as part of the climax, but let’s again. Look at this more in a marketer’s perspective.
What is the purpose of the climb as a marketer? Well, first, its role is to handle objections and to humanize your hero and further build connection between your hero and the audience. So how does this look like? First, you introduce an external obstacle in your story.
In our example a while ago, it may look small, but this is what I used us. The external obstacle right Christie, didn’t, know how to record audio, and that is like a physical thing in the physical world.
How do you record this audio? So well I told Christie the answer and without that audio, without that recording of Christie or a puzzle, wouldn’t be solved correct, so we introduced that has a simple example of an external obstacle in your story.
It could be bigger, it could be small, then a story, wouldn’t, be complete without introducing an ally. The not so cool / would be a lie, but let’s. Call it the Merlin right King Arthur, has his Merlin Merlin would be his motivation, his inspiration right.
So in your story, you could introduce a friend a romantic counterpart or a mentor or somebody who the hero looks up to, and the role of this ally, of course, is to help your hero reach the goal, reach the Grail, be there and succeed.
Okay, now a story: wouldn’t, be complete without a dragon. Okay, King Arthur wants to get the Holy Grail, but a dragon stands in his way. In your story, you wan na have an antihero. Now you want this to be a person.
Oh okay, not not just you know a big company or a big obstacle. Those could be external obstacles. If let’s say for your marketing story. You’re. You’re competing with big corporations. Those could be external obstacles.
Now the dragon would be better off as a person, okay, so anything big or small, knowing or unknowingly, hindering your hero to attaining that holy grail. So, for example, in this presentation, where I started to tell you the story, the antihero would be those guys telling us.
Hey move your launch to another date and in some ways I used week one of my launch partners as part of the dragon saying why don’t. We just you know, use this simple kind of sales, page and sales layout sales page layout, because we don’t have time anymore, so sorry Vic, but I used you in this example as dragon.
If you’re listening bro, I love you anyway. Finally, the Clyde, your journey, your hero’s. Journey wouldn’t, be complete without an internal turbulence. Internal turbulence would mean the insecurities and the flaws.
The past hurts that your hero would feel so, for example, in this case, the inner turbulence would be our doubt whether we should still be pushing through, even though we already have this formula for telling a story, even though we already have this scripted, there was still Some doubt lingering and so having this external obstacle that Merlin that friend and having that antihero and having your inner turbulence gives a good good, good element of action and suspense and tension in your story, which pulls your audience closer to your story.
They tend to wan na know what’s gonna happen next, because of this, and the good thing about this is during this face of the climb. All of this could be repeating. Okay, what I mean with this as repeating is there could be more than one dragon.
There could be the biggest boss, but there could be you know smaller bosses in let’s say in a story right. There could be more than one ally right. Let’s, say in Lord of the Rings. We have Frodo as as the hero right, and he has his best friends and at the same time he has that magician that white magician that bearded magician okay, so that’s.
How this climb works now the final phase of your story, this, where everything just concludes right now what happens to this face when it comes to marketing? The purpose of this face is to just introduce the final answer: the final outcome and the set up for your call to action.
So how does this look like? Well, finally, you give your hero a final chance to push a final chance to answer the problem. A final chance to go for the Grail, despite having you know the dragon, stopping him or stopping your hero from reaching the Grail.
Despite having that external obstacles, despite having those internal turbulence, internal discussions of negativity, you still give your hero a chance for a final push. Okay, and so after a final push, and just that boss battle, you give the reveal the reveal can happen, two ways: it’s, whether your hero wins or your hero would lose well in a marketer’s perspective.
What’s gonna happen here is: if you let your hero win, you put it in a way that why he won wire hero. One would be because of that solution that he used in the final push or the solution that he used all throughout in the journey.
Alright, that’s, the main theme, and in that way, your audience you or the people you are trying to sell to would think that hey. If I used the same solution as the hero did, maybe this could work for me as well.
Now, on the other hand, if the reveal that you decided to use would make your hero lose, what’s gonna happen. Is that problem solving solution that your hero used would be reflected as something that is ineffective? So if you use this kind of angle, it would more likely be that that ineffective tactic that ineffective solution would be coming from another place, meaning maybe your competition or maybe something that you don’t want your audience to be doing.
That’s. What could happen with the reveal and finally, the resolution or the landing after climbing up and giving that judgment? You give your audience a time to savor everything. Remember they’ve, been waiting for forever to see the reveal whether your hero wins or lose, give them that resolution give them that peace of mind of what the picture is after winning or losing in the story, all right so give them.
The picture. Give them that resolution and that’s, it basically, okay, that’s, the saga story, selling formula, and after going that resolution, all you need to do is set up for your call to action. You can now talk to your audience as a different person, because, after telling a story you’ve, given them a journey, and now they look at you as a different person.
They now know your values, which have been reflected, hopefully in your story right and now you introduce and segue to your help, and that is when you could introduce your product name your product and sell your product.
It could be a short segue or it could be in our case in the example that I did here in my story, wherein we created that first ever video using this formula that gave us that success well, the call to action was very, very short.
It was, I think, about 10 or 15 seconds just telling them that hey. If you want to know how I did this, how I earned money so that I could quit my job increase. This voice, of course, then check out this product that we have and that’s.
It right so, like I said, if you stayed up until this late, I will tell you who the mystery man is well. I just want to say thank you and give credit to this guy, because without his inspiration of you know this formula, I wouldn’t, be able to derive a simpler method or system that I’ve used for myself, okay and the Good thing is, I’ve used this for the first story in the internet marketing niche.
The good thing is, I’ve used this again in the self-help niche okay. I helped this lady in the self-help niche, sell a 497 program using stories which is kind of cool. You know without a list she didn’t have a list anyway, umm the mystery guy’s.
Name is Michael Hague and yeah. He’s, the Hollywood guy. He could you just go search him. Okay, thanks to him anyway, here’s, a review again of the whole process. First, establish your hero connection using an ordinary day, conflict telling the W’s of your stories and, at the same time revealing that connection.
Okay to your hero, followed by introducing the new world whirring, you take the audience and your hero to a new world, wherein there would be a challenge and I’ll call for them to solve. After that, you will have the climb where and your hero starts, to meet challenges and starts to receive help in order for him to go and get that goal.
And finally, the judgement where you reveal what happens to her hero and how you relate that who will face or who’ll story to your call-to-action. So what do you do next? Knowing this well here’s, the thing all you have to do is just play with this.
Okay, just right put into your mindset that all you have to do is fill in the blanks. You know get a piece of paper and write out all the elements, all the steps that I’ve, given you the four phases and, under those four phases, give key words.
That will remind you of what you want to talk about in terms of an element, whether okay, this would be my ordinary day, conflict. Okay, this would be my ally in the story just fill in the blanks and finally, like I promised here’s, the secret shortcut that will help you create your story.
Even if you don’t want to write, and that shortcut is this after creating an outline all right, all you have to do is record your self telling the story with your outline in front of you. Don’t. Think about this.
Being perfect and don’t even think about that people will be seeing this okay, that’s. The first step do not think that people will be seeing this recording or hearing this recording. This is just for you.
This is just for you to put out your ideas. Okay, now this will lubricate your mind and you just have to record it tell the story as if you’re telling it to your friends. Even the shyest of person knows how to tell a story that person was.
You know telling stories to his friend right. So just imagine you’re in that situation, record it and after recording it. What you want to do is get this recording transcribed and after getting this recording transcribed, all you have to do is get the file and don’t you don’t even have to look at this file, go to fiber or upwork, And get this file edited, give this to a writer and let him edit this, because what’s gonna happen is, if you follow the formula, if you followed the ingredients in order, your story would be in order right.
Your story would be complete with elements, and it would make sense so from there. Your story would get back to you properly edited, and you can just read that script. That script would already be your story.
Okay and finally, just do it. You know just play with this: this stuff works, even if you know this is the first time you’re gonna. Do this look at my case. It’s that success story that I mentioned earlier was a product of me trying this simple formula out for the first time: okay, so yeah just do it have fun.