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Groove Funnels Affiliate Program – The Software Can Pay For Itself

With the Groove Funnels Affiliate Program the software can pay for itself easily! I am living proof! Thanks for stopping by my name is Tom and I am a Software Developer, Marketing Agency owner and Affiliate Marketer. Today, I am talking about a new marketing software company called Groove Digital. You may have heard of them as GrooveFunnels or GroovePages or GrooveSell. They just officially launched in late 2020. Most think of it as Funnel or page or website building app, but it aims to be so much more than that so I usually refer to it as a marketing software company. Why? Well, the company has 20 apps within one within single platform

Call it GrooveFunnels, GroovePages or GrooveSell its all the same thing!

With the Groove Funnels Affiliate Program – The Software Can Pay For Itself … REALLY!!

Ok Yes all in one place, but I am here to talk about the affiliate system and how my software has actually paid for itself for me with less than an hour of work on my part basically. First, some back story I have had an account with them since April 2020. I originally signed up for the FREE account. However, at the time I was using Thrive Themes, Clickfunnels and Convertri to build websites, pages and funnels for me and for my Agency clients. I actually had far too many issues with Clickfunnels for an account tht I was paying $297 a month for. So I cancelled my Clickfunnels account and was basically using just my Thrive Themes, which is an excellent Word Press builder and Convertri which is an awesome Funnel builder and lightning fast! I love Convertri and its ease of building pages and funnels, but quite sadly I missed out on buying a lifetime account when it was launched. To me a lifetime account when the software opens in Beta is the absolute best way to buy software. Ok yes, you will win on some and lose on others. But when you have a winner, then it costs you nothing more ever! Currently, I have an agency account with Convertri and they charge $97 a month which is not that much, but it is not nothing either, right? Anyway, although can already build just about any funnel or website that I want with my Page Builders there are also so many other expenses when you do business online! I had heard of Groove Digital/ Groove Funnels lofty plans of being a true all in one software solution! Plus being a marketer as well as an Affiliate Marketer. I knew that Mike Filsaime has been a big name behind some really big product launches with a long line of success in the SAAS or Software As A Service industry. So scooped up a Free account and I just shared the info on Social Media mostly Facebook about how the product was currently free. I made only a few posts and in less than an hour of my time spent got about 62 people to get free accounts. This made them affiliates under me. I NEVER did another thing with it for more than half a year. In that time it did more than $1000 in affiliate commissions for me. I eventually bought the full lifetime plan and it has basically paid for itself. Plus now that I have bought the Platinum lifetime upgrade I make 40% commissions on each of my sales and 10% on the affiliates sales underneath me.

I gambled for FREE on Mike Filsaime and GroovePages has paid for itself and then some!

recently, I decided to start actually promoting Groove Funnels because I started to actually use the system. Why I am fairly well impressed by the functionality and the ease of usage it still does have a few bugs. Nothing horrible but Mike is just chugging along with updates and new apps being added week after week. To be honest, all the other things are even more exciting to own for life for me. It has its own shopping Cart called Groove Kart. Although I already own Thrivecart for life as I got in on that when it was first released and in beta and it is a great tool to have and has also been updated fantastically. In fact, it was my first big winner as far as I am concerned as far as buying a lifetime account upfront when in Beta for a quarter of the the eventual price! But if you do not have Thrivecart, then you could pay about $700 for it and have an excellent solution or you could get Groove Pages / Groove Funnels for FREE right now and own a shopping cart solution FOREVER for Free!! Groovefunnels is not going anywhere folks, they now have more people using their page builder / all in one marketing system then any other in the entire world in less than a year and they are no where near done!

GroovePages is currently free for a limited time

What is included in the FREE for Life Groove Funnels account?

Currently, they are still offering a free for lifetime account where you can create three full websites, with unlimited funnels and/or landing pages. Plus you can also sell unlimited products through Groove Sell and you actually can sell a membership sites or a training course or any any digital products too.

Again, it definitely has a strong affiliate program even with the free account, which is absolutely amazing where you get 20% from each sale. Again, they call the free account a limited time offer which they say will eventually be sold for $99 a month. There is basically only two options the lifetime free limited and the lifetime paid unlimited style accounts. The full Groove Funnels account has all the 20 apps within a platinum plan which is open right now to sign up to upgrade to. This also gives you 40% commission of each sale you make through the affiliate program. With 1-% also being made by the 2nd tier sales made by the affiliates that you signed up! I love seeing those 2nd tier commissions come in every month because I have not figured out how to even know when I have 2nd tier sales. I am sure that there is a way to know but I like the surprises!! lol

GrooveFunnels is an incredible 20 app system in one!

Yes, it is a page builder, where you can build unlimited pages, full-blown websites, landing page squeeze pages, membership sites, websites, membership pages or registration pages for your events, etc. Basically just about anything that you can think of that you need for your business you will be able to handle via the entire Groove Digital package. Plus I am sure that they will keep expanding beyond where they are intending to currently go and while others are paying for each part those with the lifetime will automatically get all upgrades free! Groove Sell is basically a checkout lane that you just add to any page or a group pages to have it working. They have a affiliate program not only to promote this amazing product, but also a platform where you can track your links for any other affiliate links to have it in one place as well. PLus it has updated and a top-notch analytics included.

the Lifetime Deal is ONE single Payment while it is in Beta for a HUGE discount

What is Groove Mail?

Groove Mail is an autoresponder system. It was just released a few months ago and they are still perfecting it. However, it comes with the ability to create sequences and working on developing lots of templates, where you can drop and drag and create different sequences and different templates for your emails. It’ eventually will be a very interactive and exciting email delivery system in my opinion. Plus because I am a platinum member I get up to a 25,000 email list that I can email as much as I want monthly for no extra charge ever!! that is very exciting. Depending on the autoresponder service that is basically about a $99 to $250 a month service in itself.

Groove Member, Groove Video, GrooveKart and more

Plus there is Groove Member which is a membership website where you can actually host a membership website for your community or build as many as you want! This is a business within itself and I am getting it free because my affiliate commissions have paid for my Platinum plan and i literally put less than aa hour of my time out to do that!! Amazing affiliate system and an amazing plan. So many win-win options for everyone. Groove Video is a hosting for your videos. Basically, it is just like a Vimeo where you can host your videos, but right here you can have them in this platform without extra monthly fees!.

Even Superman LOVES GrooveFunnles

GrooveKart is an E-commerce Platform

Groove Kart is an e-commerce platform. It is a direct competitor to Shopify. So by purchasing Groove Funnels it will give you an opportunity to have and host your own online store. They have a few other apps that are still in development such as Groove Webinar!! WOW!! That is going to be cool too. I was paying $500 a year for my last Webinar software!

Currently, I am writing this post on my Word Press blog, however, soon I will also be using Groove Blog!! It should have some great SEO capabilities because Groove Pages is developed on a new technology. The pages load really fast Which helps it to be very high converting and the mobile index, gives you an advantage over other page builders for blogging for ranking in the Google search because it’s very SEO friendly.

Groove Pages are fast loading and very SEO friendly for Google Search

For ease of page building as well as SEO GrooveFunnels has made it easy to add descriptions and meta descriptions, add any headlines or any blocks on the pages too.

As I previusly mentioned, with the Platinum Plan you will basically have everything unlimited. You have all access to all of the 20 apps which, for anybody who wants to do business online is an absolute golden nugget. Why? Because you can diversify your income streams from online business very easily all from one single plan. Yes, it’s a bit of upfront investment but the way that I see it although you are taking a risk and you’re kind of trusting the company, the man behind it and in the great affiliate plan if you want to do that as well. basically 2 1/2 full sale pays for the system for you for life with their generous affiliate program. What the heck, about 150,000 people just like you and me have made the switch to this software! Yes about 150K members now!! Wow!!

What is Groove Affiliate?

The next one is a Groove Affiliate. Yes, I explained the affiliate program some but it is even more than that! It is also a full platform to support affiliate marketing. You can keep track of all your links. You can promote your own product in the Groove Marketplace with no transitional fees!!

How much commission should I expect from each sale of using Groove Affiliate?

Plus you can also promote Groove Funnels as an affiliate and get commissions! Ok so what is the Groove Affiliate payout? With the free account it’s 20 percent per sale plus a second tier of 5%. But with the Platinum account It’s 40 percent plus second tier of ten percent.

Groove Digital has a great Facebook group

Groove has a Facebook group where they often do FB lives where they cover a certain aspect. Specific of all the platforms – and also currently they offer the limited time but free for life once you are signed up free account where you can sign up and start building your pages. I have also included my to my review and bonus page where I offer some GREAT free bonuses for anyone that signs up under me whether it be the free account or the paid account.

But really if anything that I talked about has interested you, then at the bare minimum I would truly suggest that you sign up for the a free account below. It is a no brainer!! Free!! Even if you do nothing with it now. I told a friend of mine that she should sign up in April. She said I like my Builderall account. I said yeah I know you do, however, there is no reason to not sign up and just have this it is free and it could end up being amazing! Today, it is her favorite builder and she has sold more in commissions then I have and makes me money doing so!! And she truly just signed up because I asked her to, NOT because she thought she wanted to or needed to. Anyway, I will end this the same way as I ended it with my friend. I said, “It is a no brainer as far as I am concerned. You lose nothing by signing now, while it is still free, bugt you have to do what you think is best for yoh always!”. So do you!! Either way thank you so much for listening (and definitely get that free account !! lol)

How I became a Dot Com IM Millionaire

My Internet Marketing mentor is Brendan Mace. Brendan was nice enough to allow me to share his video here .
about what he did to become a millionaire selling online.

So in this blog Post. I am going to be sharing Brendan’s sage marketing advice.

HELLO It’s Brendan here and I am super pumped to have you guys here today to get on a journey with me on how i make millions of dollars online. Now, if you’re watching this video and you’re saying brendan, i have no idea who you are.

Are you really a millionaire? Well, would i have a batman chair if i wasn’t a millionaire !!! ahhh come on guys nah just kidding guys, A lot of you guys know who i am.

I want to share with you guys, step by step, how i built my online business and how you can build your online business and how i went from making not very much money at all to basically becoming an online millionaire.


Now this is 100 free. So put your wallet away there’s, absolutely nothing to buy here. There is going to be an optional advanced training that i’m, going to sell throughout or reference throughout. Basically, that’s, going to share some tricks that i really don’t want everybody to know, because if everybody knows them, they’re gonna become less effective, more saturated.

That being said, everything i’m. Sharing in this free video series, you could easily do step-by-step replicate and it’s, going to be the vast majority of what i do online and some of those advanced secrets.

I’ve only learned recently and i became a millionaire before i learned the advanced secrets. So, by no means does it mean that you’re, getting incomplete information or you’re, not getting what you need to know with this video series without those secrets that i’m, going to be selling separately, but the Video series is going to tell you the majority of what i know and it’s, going to be what a lot of people need.

I think okay, now, what are we going to cover here? Well, in the video description i’m. Going to put a list of all the episodes i’m going to do. I have a plan for 20 different episodes 20. That’s right guys.

IT IS A 20 Video Series on Internet Marketing

I’m, going to do 20 of these videos, and that could change that could shrink that could grow depends on what we cover in all these videos. But basically, this video series, i think, is going to cover pretty much what you need to know.

Okay, now it is free there’s, no refunds. Once you commit to this. There’s, no money back, but there’s; no money paid either so that’s, a pretty good deal. Secondly, this is not going to be a fine-tuned.

Super polished, video series. It’s, more going to be like an organic conversation, because i quite frankly, do not have the time to really edit and chop these videos up for people that have super low attention spans.

It’s, gonna be more free-flowing and organic. I hope you guys can appreciate that. I myself personally, i don’t like it. When videos are super choppy and like cutting like this, or whatever i mean i’m.

More old school – i guess i’m older now um, so i don’t have as low attention span as as some of the younger generation. Does. That being said, something to keep in mind because we’re, going to actually slowly go through this together.

Now, in this episode, we’re, going to be taking a look at episode, one which is the i am game plan. What i want to talk about in this video is how we’re, going to set up a successful online business to make money online in the future episodes.

I’m, going to go through each part individually, but in this episode we’re, going to take a look at the overview. Okay. Now, if you guys are pumped to be here, you’re stoked about this video series. Give me a hell yes or some kind of awesome energy vibe that you got going on in the comment section i’d.

Super really appreciate it. Obviously, any comments any likes any subscribes that you do, that’s, going to increase the engagement of this series. This is going to help me out. So definitely don’t. Do it unless you feel like i deserve it, but if you feel like i deserve it, then please toss me some engagement along the way, as it will help me a lot with my youtube channel.

Okay, so the i am game plan. I’m gonna open up a separate google docs to talk about today’s episode, which is the game plan. Okay, so, first of all, the game plan is to make money. But how do we make money? Well, really, when it comes to online there’s, two things that you need to make money, and that is traffic and monetization.

It’s really as simple as that guys. Now i’m gonna blow this bad boy up: okay, boom, all right, big, bold letters, all right, so at the end of the day, you really just need two things, and anybody can over complicate this, but in different ways you’Re going to want to find traffic and you’re going to want to make money with that traffic.

Now i’m, going to give you guys an example of a few different business models that i do that are all this exact principle. The first one is affiliate marketing. Now i’m sure. A lot of you guys have heard of affiliate marketing.

Basically, what it means is that you are providing the traffic and you’re, recommending some kind of product as an affiliate and every time that somebody buys that product you make an affiliate commission.

So, for example, i could say – and i just did this – i sent out an email and say hey – i really like this product called cb traffic bots, okay. This is just an example guys i’m, not telling you to go, get this product, but i’m gonna say: hey! I really like this product.

Cb traffic bots go and take a look. Now let’s say i show this to 100 people and of those hundred people. I get a five percent conversion rate, which means geez. I can’t spell today: five percent conversion rate, which means five people buy, and i make money from every single person that buys this product now, in this case, with affiliate marketing it’s, not my product.

It’s. Somebody else’s product and i am providing the traffic i’m, bringing the 100 people and selling some of that product. Now, typically, with affiliate marketing lots of times, you’re, going to get a 50 commission rate with digital products, and this is why i like the information and digital space better than something like amazon, for example, because if you’re selling, Digi uh physical products, like you know, whatever doesn’t doesn’t matter, a microphone or a computer or whatever you’re gonna sell via amazon.

You’re gonna get like a four percent. Uh commission rate for your sale upwards of six percent or something like that uh with digital products. You can get as much as a hundred percent. Some people give you a hundred percent.

Some people give you seventy percent um. Typically a common one is 50. So let’s, say five people buy and the average cart for each customer is around 30 uh. So that’s average cart, so the average amount that they spend.

Okay. Well, as an affiliate, you’re, going to make 15 from each customer. If i get my calculator out 15 times, five customers, you’re gonna make around 75 as an affiliate. Okay. Now, how do we make this bigger? Well, we can increase our conversion rates, which i’m, going to show you guys in this for free video series how you can get your conversion rates up to as much as like 50 percent.

Some people, don’t think that’s possible. But i do it all the time and i’m gonna share that with you guys in this video series uh, so that if we had a 50 conversion rate on 100 people, we would make 50 sales right.

So if we had 50 conversion rates, uh so 50 conversion rate of 100 people, so 50 people bought and 15 each now we’re, looking at 750 dollars from that 100 people, so that’s. Affiliate marketing! We’re, bringing in the people, and we’re selling.

Someone else’s product. Someone else is providing the offer that’s. How we’re monetizing. It is with somebody else. Now let’s, say we’re going to do the we’re going to sell our own product now. In this case, we have two options.

We can either sell our own product ourself, which is where we are providing both the traffic and we’re, also providing the offer and the product. Now that’s, that’s an option, an easier option is if we let other people, sell our product for us which actually flips this on the head.

So instead of us providing the traffic as an affiliate marketer. Now, instead, we’re, providing the product and we’re getting jv traffic, so we’re, going to get jv’s, for example, jv means like joint venture partners.

So this means that we are finding affiliates to promote our product. So all we have to do is provide the product and provide the sales page and they’re, going to send traffic to us. So let’s say we have our jv’s, send 5 000 visitors to our sales page.

I had someone contacting me on skype. I’m gonna have to go on there afterwards, 5000 visitors to our sales page. Now let’s, say on average, because these jv’s. Don’t necessarily know how to promote, as well as i’m, going to teach you guys in this video series that we only get a 2 conversion from these 5 000 visitors.

Well, in that case, put my 5 000 in here times 2. We’re, looking at 100 sales. Okay, now of these 100 sales, we split 50 50. uh, let’s, say that this is like 100 customers. So again it’s like 15 per customer.

Now we’re. We’re, generating um. Well, it’s, thirty dollars per customer and then fifteen dollars. We keep for ourselves. So now as a vendor. Here we’ve, made fifteen hundred dollars in profit, pretty freaking cool right, so those are two possible business models now.

Is there any more business models guys? Is that it is it just affiliate, marketing and jv products? No, of course not what about blogging? What about youtubing? What about anywhere? Basically, that you get traffic and anywhere that you can put offers there’s, always a business model there.

So what about like a paid traffic business? Lots of people right now that i know my friends get into paid traffic and what they will do is they’ll spend money on traffic, so, for example, one of my friends uh he spends 30 cents per visitor on youtube ads, okay, uh.

So, for example, he spends 30 cents per visitor um and basically, he’ll, get like a 33 percent conversion rate on his landing page uh. Basically, a landing page is what we’re going to teach in the second episode of this free video series.

So you guys stay tuned for the next episode. We’re, going to talk all about the landing page, but the purpose of the landing page is to turn. We want to turn this microphone is driving me crazy. I can’t really type that well turn visitors into leads.

Okay, now, the reason we want to do this is because, if we have a visitor that comes and sees our offer and then they disappear, basically, we can only benefit from them in that one interaction in if instead, what we do is we capture the lead? Well now we can have multiple interactions with that same person.

So not only can we get way better conversions, because usually people need multiple interactions. Uh, when they & # 39, re first exposed to a new kind of offer that they haven’t seen before um. So not only are we increasing our conversion rates, but we’re, also much more significantly increasing our roi.

In terms of i might get, you know, 50 to 100 interactions from one lead, so, even though i have to you know, convert even though it takes me, three visitors to create one lead that lead is gonna. Make me way more than those three visitors had.

I not converted him into a lead, so hopefully that makes sense so, basically what it ends up costing him is a dollar per lead with youtube ads now. Fortunately, this guy uh very good marketer. He makes four dollars per lead uh with this paid traffic strategy, so he’s.

Spending a dollar and he’s, making four dollars back with his offer. So his traffic source is paid traffic. He is not uh. He doesn’t have a um. Basically, he’s, not doing just the affiliate marketing thing.

He’s. Not you know he’s. He’s, selling his own product or whatever, but it’s, essentially a paid traffic business. He’s, putting one dollar in and he’s, getting four dollars out. Okay. Now, if you were gonna make four dollars for every one dollar, you spent how much money would you spend guys in business? What’s, the? What’s? The answer that how much money would you spend if you knew that every time you put a dollar in you made four dollars out now.

The reason this works is because he’s profitable on his ad spend. Not everyone can jump in and do paid traffic, because the challenging part is to make sure that you have a positive roi on your ad spend.

Now somebody might say well why won’t this guy become a trillionaire because he could just continuously dump all his money back into paid traffic business doesn’t, actually work that way, guys uh. Actually, your cost per visitor goes up.

As you buy more and more paid traffic, so it’s, 30 cents per visitor in the beginning. But then, if you scale it further, it becomes 60 cents per visitor and then a dollar per visitor. So your your ad costs go up and also different markets have a different amount of people that you can advertise to in them.

So there’s, a certain cap on the amount so basically paid traffic people. They always have to come up with new different ads and they have to come up with new different angles, different offers, so they’re, always keeping their ad costs down.

Okay. Now i’m, not going to go too much into paid traffic, because i’m, not really too much of an expert of paid traffic. I know a few different things. I’m, going to share with you guys in this video series, different ways that i’ve made a pretty good roi with paid traffic, but it’s by no means my specialty.

Okay, youtubing, like i said, being an influencer, so uh think about the. Let give you one more example: a hot lady on instagram, so you think about the hot lady on instagram uh. This is really popular with the new generation, somebody that just wears bikinis and has her ass out or whatever, and she’s growing this big audience of traffic and then she’s, able to sponsor different products and make a profit off That way, so again, she’s, doing the very simple practice of traffic and monetization.

In this case, she needs to get a lot of people to be able to make any kind of money. So lots of these instagram influencer hot ladies will have hundreds of thousands of followers in order to make any kind of significant money and then, when they do a sponsorship or whatever companies will pay them good money to run their advertisement to their audience.

So one of these hot, ladies can say: hey i really like this thong from whatever company and then that company will give her money and basically any kind of business should always be a win-win. So obviously these companies are doing it because they’re.

Making a profit off of the traffic that they’re getting to their product and then the hot lady is making money for free because she’s just sending to her own audience. Now in this series guys, i’m. Going to teach you everything, i know about a lot of these different things, but, most importantly, i’m, going to show you guys how to make a lot more money, with funnels, okay and with with traffic, because that’s, something that Pretty much anybody can do and if you’re watching this video right now, basically, you’ve, probably heard of a funnel before it’s.

Russell brunson made this really popular click funnels, which you don’t need click funnels. I’m, going to show you guys something even better than that in this video series, but in a nutshell, a funnel is where you get people into a landing page.

You capture the lead, and then you promote things on an automated sequence. So it takes care of everything pretty much automatically for you now one product that we’re developing it’s, probably available right now, as you watch this depending on when you’re watching this video is something that’s going to be super badass, it’s, going to flip the funnel completely on its head.

It’s, going to be unbelie, it’s, going to be really cool, but we’re more into what’s known as empires, and i’m going to cover this in more detail. In a future episode because in episode 7, i say funnel or empire.

So when we get to the seventh video, i’m, going to talk more about this guys, but in a nutshell, it’s about maximizing the amount of traffic that you get and maximizing the amount of money that you make from that Traffic and you do that with a lot of really clever ways.

One of those examples is uh with manychat, which is something i share with my students and with manychat when i send out a broadcast with manychat. I get about uh 1500 clicks. Okay, 1500 clicks. Now, on average, a click in my business i don’t know a click of my business might generate me a couple dollars or something like that conservatively.

So every message i send out with my manychat i make three thousand uh three thousand dollars: um yeah. What would i say so, but my manychat audience is only 7 300 people in this account. I have multiple accounts, but um 7 300 people.

Now, to get this many clicks with email, i would need many many many many more subscribers, so realistically, even with just 200 300 manychat subscribers, you can get a very good amount of traffic and you can run this affiliate marketing business right.

You can run your product launching business, you can become a youtuber, you can do whatever, but you’re, going to have an active traffic source that you can send to whatever you want now. The cool thing in this video series is, i’m, going to show you how to generate multiple audiences at the same time, so you build an email list, you build a manychat list.

You build a push notifications list. You build a uh whatever, following that you want, you can build multiple things at the exact same time, the two main ones that i use. I actually use three main ones.

I have a webinar audience, i have a email audience and i have a manychat audience and then there’s, other audiences that i have as well. But those are the three that i focus on the most now. What, if i told you that each one of those audiences was just as important as the other ones? What, if i told you that you know everyone’s, talking about email right now? What if i told you that i’m, actually making more money from my webinar audiences? I’m, making more money from my manychat audiences and everyone else is just focused on email.

If i just did email, i would make less than a third of what i make online today so uh in this video series i’m gonna have lots of really cool tricks from you. I know if you’re, really intimidated right now, you’re scared.

Don’t worry that’s. Why we have so many episodes, because we’re gonna break this down step by step. Super easy, simple steps and baby steps, and by the time we finished, you are going to be a well-versed, make money online student and know a lot about what you need to know to build an online business and that’s.

My goal for you guys with this series now, like i said some of the really special secrets i’m, going to be saving for my burner made secrets. But you don’t need those secrets to start building an online business and a lot of those secrets that haven’t even learned until just recently, so this series alone can take you uh there’s.

A lot of people that i know that make a lot of money online. That know less than what I am about to share with you in this free video series and it’s. 100 free. So if you like this series, guys you like this idea, let me know in the comment section below I am, going to have a lot of fun with this one, like i said it’s, going to be more of a conversation, It’s, going to be very casual.

Just like this episode has been, and in episode 2 we’re, going to talk about the landing page, which is something you 100 definitely need to have for your business and honestly guys. What would i say about the landing page? Well that is what we will discuss next time! .

How You Can Define Your Marketing Character

Good day! This blog post is about a VERY important topic for anyone that does marketing for a living! … which is your marketing character.

So if you do not already know what your marketing character is, that is THEN it’s a good thing that you are reading this right now, because you need to have a marketing character and you really Don’t want to break out of your marketing character.

You want to stay consistent with what your marketing character is. So I am now going to explain some different options of marketing characters that you can play, and one thing i want you to bear in mind is whichever marketing character that you pick you are going to draw an audience that basically reflects whatever that marketing character is. Jf you choose the skeptic, for example, you’re, going to build an audience of skeptical people.

Okay, if you pick the reluctant hero, you’re going to, you know, bring a certain audience there as well. So every character has its own different audience. BUT this is IMPORTANT just because I am saying, characters does not mean that the character cannot be you and your true personality at the end of the day, because usually a skeptical person will pick a skeptical character, whereas you know a confident, arrogant person is going to pick A more authority based, expert based character ! So lets go through the various characters right now and I will discus them afterwards and you can decide what you think about these characters.

What is a character? You think that you are, and maybe, if you have ideas of other characters, you could play that. I’m, not going to actually be mentioning in this video. So let’s dive in so, first of all, we’re.

Going to look at types of characters now i’ve got four characters in mind and i’m going to give you guys specific examples for each of these characters, and then i also have what we could call a situational character.

So we have the consistent character and the situational character. Now the consistent character is your persona that you never want to break free from you want in all of your marketing to have this very specific, focused character that you are the situational character.

This is the time where you’re, going to be a character in that particular situation where it’s, important that you are that character and we’ll talk about that later, so, first of all consistent characters, the first One we’re going to talk about is the reluctant hero.

Now the marketer that put on the reluctant hero is Russell b\Brunson in his book dot com secrets, which he markets as a free book, YET in really it’s free plus shipping and the shipping is fifteen dollars.


A fifteen dollar book basically and dot com secrets is a great book and in there he actually talks about characters and he calls himself a reluctant hero and the reason he’s. Being a reluctant hero is because, by nature Russell Brunson is saying he is a shy introverted guy, but because the message that he has to share is so important.

He is going out of his way and out of his nature, to make sure that you get click funnels and you learn from him and you learn all about funnels now. The reason why the reluctant hero actually works extremely well.

RELUCTANT HERO Really Helps in Defining Your Marketing Character

It is a very powerful character in marketing is because you’re positioning yourself as the expert, something to actually provide value while simultaneously, at the same time appealing as the everyman. So you’re actually relating to the everyday man audience right.

People are looking at you as similar, because a lot of people are introverted. A lot of people are shy. A lot of people are unconfident, so he’s actually making himself as one of the people, while also positioning himself as the hero and the expert at this.

At the same time, it’s, literally one of the best characters. You can actually play in marketing it’s, actually funny that more people don’t play it russell’s, one of the only guys i can think of that actually plays that character and it’s.

It’s, a really good one to to choose now, if you take that what russell is doing, in contrast with, say what grant cardone doing, which is more, the authority character where grant cardone is not saying hey, i’m, not shy.

I’m the alpha dog !!! I know what I am doing better than anyone else. I’m, the expert. I’m way better than all of you, and so grant cardone is playing the authority card.


Another consistent character that you could choose is the skeptic. There is a very successful software marketer named Brett Retucky. a

Now Brett Retucky actually does piss some people off because – and this is Brett Retucky right here, because he does reviews of products that are negative reviews BUT they are ALSO his HONEST reviews which I respect. I have a few of his products Let’s Mail and VidyZ and can recommend both.

He’ll find a product that he thinks is bad and he’ll, create a review talking about how bad the product is and how the people behind it are. You know pieces of crap and you know how everything is, and you know screw these guys and whatever you do.

Don’t buy the product, they’re, just scumbags. Okay. Now the skeptic is actually a very powerful marketing character. You might be thinking how the heck could that be, because how would he sell anything saying hey? This is a piece of crap.

Well, he doesn’t sell very much for him when and he sells basically nothing when he says that a product sucks, BUT when then Brett Retucky does a positive review. He makes way more because people now trust what he has to say, because in the customer’s eyes, they’re thinking…..

Well, if he can tell me how horrible product is when he thinks it’s, bad, BUT when he tells me a product is good, he must be telling the truth!!!. So you build a lot of trust with your audience when you have that skeptic character and Russell Brunson actually talked about this as well.

In his book Dotcom Secrets – which AGAIN I know they say it’s, a free book, it’s, not really free, but it is worth it uh there’s, a lot of really cool information that he shares in that book.


Russell basically says there are two ways to build a tribe. One way to build a tribe is to be the authority figure, the leader you know and provide value and whatever so that’s, the positive way to do it. The other way to build a tribe is to provide stones to throw at other people.

Actually very bonding, and very you know you can also become a leader by telling people who they should dislike. Now again, like i said at the start of this video, whichever character you pick, you’re, going to attract an audience of those similar, like-minded people like attracts like.

So if you’re introverted and shy like the reluctant hero, you’re gonna get a lot of those kinds of people that are also introverted, shy, regular everyday kind of people as well. Actually, the reluctant hero can also get the alpha kind of you know tough man guys too, because you’re, not scaring people off with uh with the reluctant here, which is really cool, uh the authority character.

Again, you’re gonna attract that alpha dog character, yeah yeah screw this. I’m the best oh yeah, uh, whatever so, whatever character you pick, you’re, going to attract people that are, you know, like whatever character you are playing now remember at the start of the video i said you have to have A character you should have a consistent character, but it could be you.

I actually put this in the title. So just because you’re playing a character does not mean that it has to be fake. For example, Russell Brunson might actually be introverted and shy? He could also think that a $15 shipping charge makes the book FREE?? NAHH!!! But I have never met him. Also I do believe that Brett Retucky could actually be a skeptic!!

I’m. Pretty sure that he is so uh that actually is a genuine sort of sort of thing right and Grant Cardone could actually be that arrogant. You know persona that he’s playing, so your character does not have to be fake.

It can be based in reality. Now I personally choose to play the authentic character. Now. That means that when I create a blog or shoot a video, I like to not even think about what i’m, going to say or have a script. I never write down a script for anything.I usually do not even edit! lol

All i ever do is press the play button and then whatever comes out of my mouth is what i end up going with and then that’s. It okay, i very rarely almost ever, do a second take on any video.

Whatever i end up doing, i just go with, and sometimes you guys if you watch some of my proc reviews, i’ll stumble on my words and i’ll, be a little and then i’ll, be like oh Crap i can’t talk today, so i don’t reshoot, the video i just leave the video, as is okay.

Now i’m, not saying that. Okay, i’m, the most realist, authentic person ever and blah blah blah whatever. But i’m saying there is a marketing strategy behind here, because when i demonstrate that i just am who i am, and i talk the way that i talk or whatever there’s, a lot of trust.

That goes along with that, because you have this idea that this person just tells it like. It is right – and that helps me in my marketing, because people can tell that i’m just speaking whatever’s on the top of my head.

Okay, i’m, not actually filtering things or trying to frame things in a different way. I’m. Just sort of you know telling things how they are. Okay, now an example this you may like or dislike him, but Donald Trump has a telling it like he sees it.

It is kind of attitude as well. A lot of people would say he is transparent for better or for worse,

The point is the telling it like: it is kind of strategy, whether you do it in a authoritative kind of way or a every man kind of way it’s, also a trust building based character.

Okay, now that’s, the one that i choose now you have to actually pick. You know there might be ones other than ones. If you have got an idea for a character that i haven’t mentioned here …

Please let me know in the comments section what character i haven’t brought up here, because i’m sure there are tons and tons of different characters you could play. You just have to think of one character that you want to consistently play and stay with that character forever.

Now we’re, going to talk about situational characters and i’m going to give you an example of one situational character that i use quite often and that i’m gonna. Ask you guys, in the comment section to contribute other characters? Okay, just like we talked about with the consistent characters, other characters that you would use in different situations.

Okay, so the situational character i’m going to talk about is the reasonable man character? Now you use the reasonable man character when something just makes common sense, and you are emphasizing that common sense, but instead of you know being condescending about it and and making people feel dumb.

You do the reasonable man thing where it’s kind of more of a retreat. It’s. More of a you know. You’re, being more submissive in a way um by saying, hey, you know, doesn’t that actually make sense that’s like the reasonable man.

Now i’ll. Give you an example of a situation where i will use the reasonable man in my marketing and that’s when any product has a free trial. Okay, so, like Click funnels, for example, has a free trial.

Recently i did a promo for a product called perpetual income 365 and when i sent out that email to my list, i said a couple things. First of all, when i first sent out the email for perpetual income 365, i told my list hey guys.

I haven’t had a chance to take a look at this product. Yet i don’t know anything about it. I know that it’s. A number one seller right now on Clickbank and I have, been so busy, so i haven’t been able to test it myself personally.

Yet so when i said that, i am being honest, appearingly honest to a fault, but i’m, making it very clear and establishing with my audience that hey, I am just going to tell you the straight goods. I haven’t had a chance to take a look at this, yet could be good pr could be bad.

I don’t know, but you know maybe worth looking at so i’m. Establishing that hey. I just tell it like it is right, then, when i get to the actual call to action where i tell them to go, take a look or pick it up or whatever i revert to the reasonable man and the reasonable man.

I would say: hey guys, you know, i haven’t had a chance to look at this yet, but it comes with a 14 day free trial. So you may as well. You know get access to it because you can get a 14-day free trial and if you don’t like it, there’s, no risk anyways.

You can get all of your money back. If you do like it, then you’ll, find something that is worth your money. So really there’s there’s, no way to lose. Right and again i’m, doing the hand, motions right now uh this was actually an email, so I didn’t have these kind of gestures, but if i did a video you know that would be the kind of body language.

I would want to display, because i’m, saying: hey, you know free trial, there’s, no risk. You may as well right. So i’m playing the reasonable man character. It just makes sense like why wouldn’t, you do this.

It’s, a free trial. There’s, no risk you may as well, so that’s, the reasonable man character and the reasonable man character. I will use in a situation where it’s reasonable for them to do a certain action, and i’m just demonstrating hey.

That just makes sense right, so that’d, be the situation for the reasonable man. Now i’m, going to turn to you guys, because this video was meant to get your wheels turning about how you are being perceived and how important that is in your marketing.

And now i want to ask you guys: what are the characters that i missed and didn’t talk about in this video? There are a ton of them love to hear your feedback in the comment section of other characters that i haven’t brought up so far in this video and which ones um.

You know also, you could definitely use in your marketing as well. Now i would like to be clear here: if you do not have a marketing character, you’re, going to be bland. Nobody’s going to remember you, you want to stand out in marketing, so you don’t want to be some generic blah.

You know I get a million emails every day in my spam folder from other marketers and some of my marketing friends and uh. You know they’re. They’re, really bad because they’re. Just there’s, no personality there’s, no character.

There’s, nothing in there that stands out at all and those people generally struggle to make sales, because nobody has a reason to listen. They’re, not positioning themselves as a leader. Nobody cares because they they don’t stand out that there’s, no personality behind any of their marketing that they’re that they’re.

Doing right, so you need to have a personality of some kind, and you really should be aware of how like what is your character that people view you as and is that the character you want to be viewed as and like i said from the very beginning, You have to be careful because birds of a feather flock together, which means that whatever character, you pick, that is going to be your audience.

So if you choose to be, you know the hard ass skeptic, you know all this is or whatever you’re, going to attract that group of people and then, if you’re, that kind of person not saying that there’s anything wrong with that.

But if you are a skeptical kind of person, then maybe that’s, where you’d, feel like you’d, fit in and you’d, get along that’s would be your comfort zone, But i would just recommend that you find a character that’s actually closely related to your true nature, because that is going to be your family, your tribe, your audience, your people that you’re, going to be spending your time, communicating within the marketing world,

Thank you so much for reading. Let me know your feedback. What you think about this, and let me know what characters I may have missed and also importantly, which character that you feel the most comfortable with.